A Look Inside the Branding Process
BY LIBBY SCHWERS
Making the decision to elevate your business’ branding can be daunting. Whether you’re starting out and need to establish your brand, or you’ve been up and running for a while but never got past the “just a logo” phase, it’s always a good idea to invest in strategic and stunning branding that will attract your ideal clients and feel more in line with your mission and vision.
Since the branding process can be overwhelming as a business owner, I figured I’d be as transparent as possible to answer some questions you might be wondering. Here’s a look behind the curtain at the branding process at With Love, Libby:
Discover & Onboard
Meet & Greet: After completing a project inquiry, We’ll grab coffee or chat over Zoom to discuss services and make sure we’re a good fit for each other.
Proposal: You’ll receive a proposal with an overview of services, contract, invoice, and a deposit.
Welcome Guide: You’ll get your very own Dropbox folder to access all your final brand files. We’ll go over project timelines, and expectations.
2. Strategize & Create
You’ll fill out a Brand Questionnaire. This helps me know your business on a deeper level and provides direction for the entirety of the project.
Based on the questionnaire results, I'll create a curated mood board that encapsulates the look & feel of your soon-to-be elevated branding.
Brand Concept Presentation: I'll design one brand concept based on the approved mood board.
This includes (depending on your selected package): brand buzz words, brand strategy, primary logo, secondary logo, brand marks, color palette, patterns, social graphics, brand application mockups, image/content direction, brand style guide, business card design
Feedback & Revisions: We’ll go through up to two rounds of revisions until your branding feels right!
Project Approval YAY! :)
3. Finalize & Launch
You’ll make your final payment.
Brand Package (shared via Dropbox): You’ll get access to all digital + print assets, brand style guide, fonts, color codes, and any other deliverables. I’ll review with you how to use your brand to keep it looking fab!
Closing Package: We’ll wrap up the project once you have everything you need to succeed.
It’s time to launch your new branding and attract your dream clients! You got this!! :)
