Elevate Your Branding Game with Canva, The Right Way
Here’s something you’ve definitely heard before: If you want your biz to stand out online, you need eye-catching, scroll-stopping graphics. But creating them doesn’t always come easy.
It can be SO tempting to give up after a few “failed” attempts with Canva, an online graphic design tool. You spend hours hunched over your laptop, squinting at the screen, trying to move things around to make something that looks “just okay,” but maybe doesn’t quite feel on-point.
Canva offers thousands of templates, sleek graphics, and fun fonts. Canva also makes it easy to convince yourself that you should just design whatever you think “looks cool.” When establishing your brand, consistency is key. Here are some of my recommendations for Canva users to maintain brand consistency and save precious time:
Set up your Brand Kit
Upload your brand fonts, colors, photos, and existing graphics to your Canva Brand Kit. This will make it MUCH easier to maintain brand consistency because you won’t be searching for HEX codes every time you want to recolor something.
Use Your Own Photos
Whenever possible, try to use your own images, whether it be product photos, headshots or photos of your space. It’s important to be authentic on social media. Using stock photos that Canva provides is okay, but try not to rely on them too heavily. Plus, you’ll save time by having a premade photo album to choose from rather than sifting through thousands of stock images.
Recycle Your Templates
Remember that it’s perfectly okay to reuse past templates. You can always switch up the layout, photos and brand colors used in your template to differentiate it, while still maintaining consistency. You don’t need to post a completely new graphic for everything!
Let’s see it in action!
KIN, a modern mystical shop in Des Moines’ East Village, had been using Canva for their social media efforts. They had a decent handle on their branding, but were overwhelmed when it came to choosing templates and creating social graphics. Enter With Love, Libby! We revamped their Canva brand kit and designed several branded graphics for them to choose from. Now they know that every time they need a graphic to promote an event, showcase a new product, or give a shoutout to another small business, their Canva templates are going to look strategic, cohesive, and stunning!
Kind Words from KIN
Libby is simply amazing. She has an incredible grasp of where I wanted to take my concepts and made them so easy for me to use in my online social media content. I’ve already recommended her to others. If you’re looking for branding or social media content help, Libby is quick, thorough, reasonably priced and all-around the loveliest to work with. I’ve met her in person and she’s a true talented delight. I’m so happy with the work she did. It’s going to save me so much time in the future! 💫
Need help getting organized in Canva?
With Love, Libby offers a special social media branding package! You’ll get 10 social templates, created in Canva that utilize your branding (colors, fonts, logos, imagery, tone, and style). Eliminate the guesswork on which of the thousands of Canva templates to use! This is a HUGE time-saver and ensures that every graphic you post is beautiful and strategically branded.
