Altered Esthetic Club
Project Scope: full branding, social media design, print design, web design
Brand Buzz Words: editorial, refined, elevated, innovative, timeless, authentic, warmth
Industry: beauty, skin, makeup, weddings
Altered Esthetic Club provides elevated esthetic services in Des Moines, Iowa. From bridal makeup to facials and waxing, Jayden at Altered gives clients a unique and personal experience where they leave feeling like a better, altered version of themselves. Altered Esthetic Club evokes a feeling of refined beauty and subtle rebellion with their approach to beauty services.
The AEC brand is elegant and edgy, while still being playful and approachable for clients of all demographics. Rich and realistic textures play a pivotal role in the visual aesthetics of the brand.
The typography and colors are timeless and luxurious, with a recognizable AEC monogram mark and pattern to further push Altered as a standout esthetician business in Central Iowa.
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