Good Day
Project Scope: full rebranding, social media graphics, print design
Brand Buzz Words: playful, friendly, community, energetic
Industry: food + beverage
Good Day is a bakery and café located in Des Moines, Iowa. They specialize in making colorful macarons with unique flavors. Good Day has a family-oriented, vibrant atmosphere that attracts foodies around the metro. Their mission is to leave their customers with a reminder to Have a Good Day!
THE GOAL
Good Day DSM had an original logo that was similar to what we landed on. They wanted to expand their branding to include wordmarks, submarks, and other supporting elements. We worked to ensure their new brick + mortar shop had everything they need to market their business.
NOTES FROM LIBBY
The owners of Good Day ended up turning the “Have a Good Day” submark into a wooden sign! They also used some of their marks for merch, packaging, and stickers. Just another testament to all the ways branding can be utilized.
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