Good Day
Project Scope: full rebranding, social media graphics, print design
Brand Buzz Words: playful, friendly, community, energetic
Industry: food + beverage
Good Day is a bakery and café located in Des Moines, Iowa. They specialize in making colorful macarons with unique flavors. Good Day has a family-oriented, vibrant atmosphere that attracts foodies around the metro. Their mission is to leave their customers with a reminder to Have a Good Day!
THE GOAL
Good Day DSM had an original logo that was similar to what we landed on. They wanted to expand their branding to include wordmarks, submarks, and other supporting elements. We worked to ensure their new brick + mortar shop had everything they need to market their business.
NOTES FROM LIBBY
The owners of Good Day ended up turning the “Have a Good Day” submark into a wooden sign! They also used some of their marks for merch, packaging, and stickers. Just another testament to all the ways branding can be utilized.
CREATED WITH LOVE
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CREATED WITH LOVE ✧
The Process
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1. Discover
After completing your inquiry form, we’ll schedule a call or in-person meeting to discuss your mission + vision for your brand. Get excited for a meaningful partnership!
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2. Design + Refine
This is where the magic happens. You’ll receive a mood board, one design concept for your brand, as well as design elements + brand strategy. We’ll tweak + revise until everything is absolutely perfect.
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3. Drive Results!
Once final designs are approved, you’ll receive all the files + creative elements you’ll need plus tips on using your branding effectively. Get ready to see results and level up in your business. Cheers to you + your brand’s new look!
Ready to get started?
LET’S TELL YOUR STORY.