The Collective
Project Scope: full rebranding, social media graphics
Brand Buzz Words: bright, fresh, earthy, playful, natural
Industry: home goods, health + wellness, sustainability
THE COLLECTIVE is a low-waste, vegan, and non-toxic shop in the Highland Park neighborhood of Des Moines, Iowa. They offer sustainable home + personal care products. Their mission is to create community while fighting for a more just world for ALL. THE COLLECTIVE brand is earthy, bright, refreshing, clean, and playful. The feeling the brand conveys is cohesive with the products they sell: quality, natural, + lively.
HOW WE HELPED
Gave them their first REAL color palette. We drew inspo from the interior design of the shop—plants galore, natural wood, terracotta pots, and the iconic dark green wall. We also added peach for a lovely pop or color!
Created two custom brand patterns. I used the leaf icon for one of them, which they can use for social, web, and even print backgrounds to add visual interest.
Designed social media graphics and mocked them up to show how they can apply their new branding to insta.
Created lots of elements, icons, and submarks to give them options, while remaining cohesive.
CLIENT LOVE
I cannot express how wonderful it was to work with Libby!!!! She perfectly executed the branding I dreamt up in my head and it was even more than I could have ever imagined - the colors, the whole feel, I just love it all soo much!!! THANK YOU!!!!
CREATED WITH LOVE
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CREATED WITH LOVE ✧
The Process
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1. Discover
After completing your inquiry form, we’ll schedule a call or in-person meeting to discuss your mission + vision for your brand. Get excited for a meaningful partnership!
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2. Design + Refine
This is where the magic happens. You’ll receive a mood board, one design concept for your brand, as well as design elements + brand strategy. We’ll tweak + revise until everything is absolutely perfect.
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3. Drive Results!
Once final designs are approved, you’ll receive all the files + creative elements you’ll need plus tips on using your branding effectively. Get ready to see results and level up in your business. Cheers to you + your brand’s new look!
Ready to get started?
LET’S TELL YOUR STORY.