The Collective
Project Scope: full rebranding, social media graphics
Brand Buzz Words: bright, fresh, earthy, playful, natural
Industry: home goods, health + wellness, sustainability
THE COLLECTIVE is a low-waste, vegan, and non-toxic shop in the Highland Park neighborhood of Des Moines, Iowa. They offer sustainable home + personal care products. Their mission is to create community while fighting for a more just world for ALL. THE COLLECTIVE brand is earthy, bright, refreshing, clean, and playful. The feeling the brand conveys is cohesive with the products they sell: quality, natural, + lively.
HOW WE HELPEDGave them their first REAL color palette. We drew inspo from the interior design of the shop—plants galore, natural wood, terracotta pots, and the iconic dark green wall. We also added peach for a lovely pop or color!
Created two custom brand patterns. I used the leaf icon for one of them, which they can use for social, web, and even print backgrounds to add visual interest.
Designed social media graphics and mocked them up to show how they can apply their new branding to insta.
Created lots of elements, icons, and submarks to give them options, while remaining cohesive.
CLIENT LOVEI cannot express how wonderful it was to work with Libby!!!! She perfectly executed the branding I dreamt up in my head and it was even more than I could have ever imagined - the colors, the whole feel, I just love it all soo much!!! THANK YOU!!!!
You ready to do this?
I WANT TO WORK WITH YOU!