The Downhome Co.

Project Scope: full branding, social media design


Brand Buzz Words: community, authenticity, warmth, home, rustic, comfort, refined


Industry: jewelry, mental health

The Downhome Co. is a real estate business owned by Natalie St. John, a Des Moines real estate agent whose mission is to help Iowans become first-time homeowners, sell their homes, and educate them on why Central Iowa is a wonderful place to live.

The Downhome Co. brand has a quiet coziness that feels inherently Midwestern, with a soft, natural color palette and traditional style fonts with a more contemporary twist, much like suburban Iowa is a hidden gem because it’s the perfect mix of city living and rural community slow-living.

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