The Refill Market
Project Scope: full branding, social media graphics, print design
Brand Buzz Words: community, sustainability, accessibility, low-waste, plant-based
Industry: food + grocery, sustainability
The Refill Market is a vegan bulk refillery located in Des Moines, Iowa. Their mission is to make high-quality, plant-based and low-waste foods accessible to the Des Moines community and bring people together through our passion for sustainability.
THE GOALThe goal with The Refill Market was to create something that feels friendly, inclusive, and accessible. We used natural, but youthful colors and rounded fonts to appeal to all types of people. Everyone is welcome at The Refill Market!
NOTES FROM LIBBYThe brand elements have a hand drawn look that makes the entire brand feel more approachable. The brand is easily recognizable without feeling too overpowering.
